Delicious USA is Hong Kong’s premier U.S. food festival. Working with local chefs and restaurants that span a large variety of cuisines, Delicious USA celebrates high-quality and diverse U.S. culinary delights. Each participating restaurant creates brand new menu items or updates existing dishes using the finest American ingredients. As one of the world’s leading food producers, the USA’s food repertoire is one that offers a variety of quality food and beverages such as meat, seafood, nuts, fruit, dairy, wine and more to Hong Kong’s restaurants and diners.
Since the inaugural Delicious USA in 2019, this month-long food festival has grown immensely, gaining recognition and participation from acclaimed chefs, culinary establishments and foodies.
Delicious USA returns for its third year from July 1 to July 31, 2021 and will once again bring a summer full of truly delectable and one of a kind culinary experiences to Hong Kong.
USDA ᐧ FAS ᐧ ATO
Delicious USA is the brainchild of the U.S. Agricultural Trade Office (ATO) in Hong Kong. The ATO is one of the overseas offices of the Foreign Agricultural Service (FAS), an agency which promotes the export of U.S. agricultural products into foreign markets. Both the ATO and FAS fall under the United States Department of Agriculture (USDA).
The ATO works closely with importers, wholesalers, retailers and other trade promotion organizations to bring U.S. food and agricultural products to Hong Kong and Macau. To support promotion of existing U.S. products, and to introduce new products to the Hong Kong market, the ATO works closely with the USDA Cooperators (representatives of U.S. producer organizations) and State Regional Trading Groups (SRTGs) which are non-profit trade associations representing U.S. state departments of agriculture.
With Hong Kong’s vibrant food and beverage scene it’s easy to understand Hong Kong is one of the United States’ largest agricultural export markets. Hong Kong is an important market, and it remains a priority for the ATO to maintain close ties with the local F&B industry.